working at the crossroads of ART, DESIGN & TECH.

Hello,

I’M HETA-LINNEA, A DESIGNER

I’m a designer with over 10 years of experience in illustration, graphic design, fine art, and UI/UX. My focus is on creating user-friendly, intuitive digital experiences that not only look great but also function seamlessly.

Service design is at the core of my work. I always start by understanding the end user’s needs, ensuring that every design choice has a purpose. My background in visual arts helps me craft interfaces that are both aesthetically engaging and highly usable.

I’ve also taught illustration and led workshops, refining my ability to communicate design principles and collaborate effectively. My work as both a fine artist and a UI/UX designer are not opposites but complementary things, that enrich each other. A well-designed interface guides the user’s attention to the right elements with clear visual hierarchy, much like how an artist creates balance and depth in a painting or image.

Check out my services and explore my original artwork in my online shop!

User Experience | User Interface Design | Design Thinking | Concepts | Prototyping | Design+Dev Collab | Design Systems | UX Research | UX Workshops | UX Writing

What I’ve Got For You

  • Looking for a custom painting that fits your style? I create artwork tailored to your vision, allowing you to choose the size and colors that suit your space. Artworks can be created to your home, office or a public space.

  • I’m all about designing with the user in mind, making sure the interfaces look good but also work smoothly and are easy to use. Good design should be for everyone, so making sure it's accessible and functional is always at the top of my list.

  • Need a custom portrait or something unique for your project? I can create it in my own style. My digital artworks are flexible, so I can tweak them to match any theme or vibe you’re after – just the way you imagine it.

    These portraits have also been a popular gift idea for many people!

  • I offer mentoring and design consultations to help you level up your design game and crush any challenges. No matter if you're a newbie or already have some experience, I’m here to share tips and advice to help you grow in your projects and career.

Brands, Organizations & Platforms I’ve collaborated with

Museum of Contemporary Emotions, Fujitsu, Into Kustannus, Luova Records, Maaseudun Tulevaisuus, Esterin Kirja, Linea d’Ombra Festival, Savonlinna International Nature Film Fest, Alakulttuurikeskus Loukko, Niin&Näin, WOTIASRT?, Väkevä, Helmi Levyt, Yläkapungin Yö, Arabia Street Festival, Mister Vorky Animation festival, Comic Centre Finland, Särö Magazine and a lot more!