working at the crossroads of ART, DESIGN & TECH.

HELLO,

I’M HETA-LINNEA, A DESIGNER

I bridge business goals, visual design, and usability to create meaningful user experiences.

I'm Heta-Linnea Kovanen, a Helsinki-based designer with over 10 years of experience in visual design.

With a background in both design and business (BBA), I bring a unique blend of creativity and strategic thinking to UI/UX design. I craft user-centered experiences for both digital services, particularly SaaS products, and physical products, always balancing aesthetics, usability, and business goals.

Check out my services and explore my original artwork in my online shop!

User Experience | User Interface Design | Design Thinking | Concepts | Prototyping | Design+Dev Collab | Design Systems | UX Research | UX Workshops | UX Writing

What I’ve Got For You

  • I design with the user in mind and make sure that the interfaces look good, but also work smoothly and are easy to use.

    Good design should be for everyone, so ensuring it is easy to use and functional is always at the top of my list.

  • I offer mentoring and design consultations drawing on my strong background in branding and visual design. My services include portfolio reviews, brand audits with detailed feedback, as well as usability consultations and audits.

  • Looking for a custom painting that fits your style? I create artwork tailored to your vision, allowing you to choose the size and colors that suit your space. Artworks can be created to your home, office or a public space.

    Go see the Web Shop

Brands, Organizations & Platforms I’ve collaborated with

Also represented by Young Finnish Designers

Museum of Contemporary Emotions, Mimmit Koodaa, Fujitsu, Into Kustannus, Fueco Health, HUS, Kuntokeskus Liikku, Luova Records, Maaseudun Tulevaisuus, Esterin Kirja, Linea d’Ombra Festival, DEKO Medtech, Savonlinna International Nature Film Fest, Alakulttuurikeskus Loukko, Niin&Näin, Helmi Levyt, Yläkapungin Yö, Arabia Street Festival, Mister Vorky Animation festival, Comic Centre Finland, Särö Magazine and a lot more!